Looking back at 2013, influential marketers would agree that 2013 was a big year for content marketing. More companies are beginning to shift away from traditional marketing tactics, such as banner ads, and looking for optimal ways of connecting with the business’ core audience. As we look ahead to 2014, I thought it would be a real treat to provide 3 content marketing ideas that most businesses can use starting today.
In today’s super inter-connected world, B2Bs are taking advantage of the numerous web channels to stay connected with the company’s audience. Some B2B businesses have a sense that social media, blogging, and other social avenues are solely dedicated to B2C type companies. That is an inaccurate statement, many B2Bs should be active on social channels that make sense for the business. B2B marketing campaigns and SEO initiatives should be strategically planned out with goals defined in the beginning of the campaign to determine success. Here are 3 commons ways of performing B2B SEO campaigns the right way.
Telepresence robots have been making headlines lately. These machines are outfitted with wheels, wide-angle cameras, video screens, and are designed to be controlled remotely from a desktop application, thereby allowing offsite users a virtual presence at conferences and other gatherings. While offering the advantage of mobility around the office (as long as there are no stairs), even more interesting implementations are being considered, such as placing several of these robots in museums so that people can connect remotely and enjoy the exhibits virtually from the comfort of their own home. Similar ideas are being explored for schools, conferences, events, and other social events.
Microsoft recently published a notice that the software giant will retire support services for its Windows XP operating system on April 8, 2014. This marks the end of 12 years of technical support for the product, which Microsoft claims is the longest extended support period for any software product and service. It is important that businesses begin migrating to these platforms because once support for XP ends, organizations running the operating system could be targeted by hackers using unforeseen exploits.
It is no secret that Twitter is on the forefront of platforms used by businesses to interact with consumers through social media. Most business marketing models nowadays require a social media presence. Twitter boasts over 215 million active users that your company can connect with in areas such as branding, marketing, news, and customer feedback. In the case of social marketing, Twitter can be a powerful tool indeed. How does your business make the absolute most of your opportunities on this platform? There are many areas we can touch on, and in today’s blog we are going to analyze the timing of our tweets.