In today’s super inter-connected world, B2Bs are taking advantage of the numerous web channels to stay connected with the company’s audience. Some B2B businesses have a sense that social media, blogging, and other social avenues are solely dedicated to B2C type companies. That is an inaccurate statement, many B2Bs should be active on social channels that make sense for the business. B2B marketing campaigns and SEO initiatives should be strategically planned out with goals defined in the beginning of the campaign to determine success. Here are 3 commons ways of performing B2B SEO campaigns the right way.