It’s a fact – social media marketers do have their slow days. Perhaps people are on vacation or resources are being pulled for another project and there is not much organic content coming through the marketing pipeline to post for the week.  As social media gurus, we know that there should always be something to contribute, and we want to provide content that is respectable, fresh, and relates to the business we are posting for. However, regardless if we are managing social media for a company or posting for our own business we may still experience the occasional slow day. During a recent gathering with other contributors, I was asked how to create unique content for a company when you don’t necessarily know everything that is going on internally from day to day. I believe that this is where some of our skills as marketers are tested. Instead of offering a checklist of ideas (we see a lot of those), I’m going to provide a solid framework towards crafting your own ideas and creating great content on a slow day, even if you initially have very little to work with.

Social Media has become an integral part of business today. Building a community for the target audience and managing the community is essential for building the fan base companies are trying to engage with. What are some of the ways people share content nowadays, how are businesses making websites / blogs more personable, and how do companies inform their community how to contact them via social media? These are high level questions that a lot of businesses cannot answer, however, we are here to help!

Social Media should be a part of every company’s marketing mix for any business. With today’s fascination in being social with one another, it is imperative you have your company or organization on social media. Now before you go to every social media channel you can think of, let’s start with the setting up a goal for your social media efforts, then the basics of what social media site is right for you and how often should you post content to your channels.

When it comes to developing content for social media, you have a wide Electricos array of posts you can choose Wild from, including photos, videos, text posts, company announcements and so forth. Each can be beneficial to your content marketing strategy. Regardless of what type of content you post, there are certain Search messaging strategies that prove to increase fan engagement. In this blog post, we take a look at three strategies that do an amazing job of creating engagement within your community.