My theory for 2013 is prominent search engines will tighten their algorithms for user experience. I expect many content developing websites to be designing content in a more consistent and holistic approach. With numerous screen sizes from smartphones, tablets and personal computers, content will have to be delivered in a succinct method for your audience to interact with. The best way to thrive online in 2013 will be to focus on improving the user experience. That means high quality content, a user-friendly interface, and an integrated search and social media effort