5 Online Marketing Must-Haves For New Business Startups


At this moment, someone somewhere is chasing their dreams and starting their own business. Many of these new business owners realize the importance of having their company online. However, some may become overwhelmed at the plethora of different options available to boost their online presence, particularly when they have little experience with online marketing in the first place. This may be because those with little prior knowledge of online marketing have a steep learning curve to contend with.

How To Create Engaging Social Media Posts During Slow Days


It’s a fact – social media marketers do have their slow days. Perhaps people are on vacation or resources are being pulled for another project and there is not much organic content coming through the marketing pipeline to post for the week.  As social media gurus, we know that there should always be something to contribute, and we want to provide content that is respectable, fresh, and relates to the business we are posting for. However, regardless if we are managing social media for a company or posting for our own business we may still experience the occasional slow day. During a recent gathering with other contributors, I was asked how to create unique content for a company when you don’t necessarily know everything that is going on internally from day to day. I believe that this is where some of our skills as marketers are tested. Instead of offering a checklist of ideas (we see a lot of those), I’m going to provide a solid framework towards crafting your own ideas and creating great content on a slow day, even if you initially have very little to work with.

Want The Best Social Media Engagement? Don’t Buy Likes, Fans, Or Followers


Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right?

There are many articles that describe the best social media engagement techniques, but buying followers is not one of them. Paid followers on Twitter or likes on Facebook may seem attractive as it is meant to give viewers the impression that your business is popular. There is a belief that having high amounts of likes and follows on social media websites will give your business additional credibility. The truth is that there are side effects of these services that may work against you in the long run.

Why Hiring A Social Media Marketing Manager Will Benefit Your Business


Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Managing social media is a full-time job and to be successful as an engagement and marketing tool you have to know the strategies and engineering behind developing healthy social interactions.