Want The Best Social Media Engagement? Don’t Buy Likes, Fans, Or Followers

Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right?

There are many articles that describe the best social media engagement techniques, but buying followers is not one of them. Paid followers on Twitter or likes on Facebook may seem attractive as it is meant to give viewers the impression that your business is popular. There is a belief that having high amounts of likes and follows on social media websites will give your business additional credibility. The truth is that there are side effects of these services that may work against you in the long run.

Why Is It Important To Have A Blog?

Blogging has been a big part of the Internet since the late 90s, when fortune 500 companies adopted blogs as a way to announce new products or service announcements. For example, Google has numerous blogs about their many products and services. Each blog dedicated to many facets such as announcing upcoming changes to Google AdWords or new web interface changes to Google Analytics. For small businesses, how important is blogging? The answer is quite simple: a lot. Blogging is a great tool for small business to help generate search traffic and communicate authority about their respective industry, which helps create fresh content on a regular basis.

3 Content Marketing Ideas To Use Today!

Looking back at 2013, influential marketers would agree that 2013 was a big year for content marketing. More companies are beginning to shift away from traditional marketing tactics, such as banner ads, and looking for optimal ways of connecting with the business’ core audience. As we look ahead to 2014, I thought it would be a real treat to provide 3 content marketing ideas that most businesses can use starting today.