Most of our readers have heard of Google AdWords but are not sure how it works and how it can help with the bottom line. For starters, Google AdWords is digital marketing on the search engine Google. People use keywords or search phrases to find specific products or services. From here, ads appear on the top and right side of the search results page. When people click on your ad, they’ll go to your website to learn more about a service or product. The visitor may even buy the item therefore making a sale. That’s AdWords in a nutshell. So how can AdWords help your business grow and how much does it cost?