Why Is It Important To Have A Blog?

Blogging has been a big part of the Internet since the late 90s, when fortune 500 companies adopted blogs as a way to announce new products or service announcements. For example, Google has numerous blogs about their many products and services. Each blog dedicated to many facets such as announcing upcoming changes to Google AdWords or new web interface changes to Google Analytics. For small businesses, how important is blogging? The answer is quite simple: a lot. Blogging is a great tool for small business to help generate search traffic and communicate authority about their respective industry, which helps create fresh content on a regular basis.