Google’s Mobile Search Algorithm Update


The day has finally arrived! Google will begin to reward businesses who have optimized their website for mobile devices and penalize those who are not mobile friendly. The entire web industry, including us, have been pushing businesses to optimize their website for mobile devices to ensure a pleasant experience on mobile and tablet devices. This goes hand and hand with how Google’s search is organically shifting to more mobile searches than traditional desktop searches. The April 21st deadline is fast approaching, the new algorithm update will be pushed to the United States and other countries that same day. Is your website ready for the new algorithm update? We’ll provide some guidance on how you can prepare your website for the mobile search update.

4 Mobile Trends You Don’t Want To Miss


The mobile trend has evolved into more than optimizing a website or app for mobile devices. Sure, having an optimized site for mobile is still important and yes, having an app for multiple platforms is a must, but the true revenue generator relies on the customer’s experience. With mobile devices being within an arms length of consumers, it is up to companies to establish a trusting relationship with the customer base. Building relationships extends beyond thanking a customer for a purchase. The customer’s relationship and experience with a company will outlast any competition that comes into play. Take Apple’s customers as an example:  Many are loyal, devoted, and willing to fight tooth-and-nail for the company’s products.