Microsoft recently published a notice that the software giant will retire support services for its Windows XP operating system on April 8, 2014. This marks the end of 12 years of technical support for the product, which Microsoft claims is the longest extended support period for any software product and service. It is important that businesses begin migrating to these platforms because once support for XP ends, organizations running the operating system could be targeted by hackers using unforeseen exploits.
On this very blog, we have discussed how incorporating a mobile strategy into a business is essential in today’s mobile driven world. Why is it important to include mobile marketing into a business’ marketing plan? Google itself has estimated that in some search cases over 50% of queries come from mobile devices. Let that statement sink in for a minute. Mobile search, in some cases, is over 50% of search queries. That is an astonishing fact! This statement alone should get you excited for this post as we discuss why having your site mobile ready and advertising on mobile devices is an avenue businesses should be pursing. Time for businesses to catch up!
As any small and medium size business owner knows, time is money. How much time do you spend on marketing? Payroll? Operations? These are valuable questions most, if not all, business owners have to contend with when running the day to day business activities. Staying with the same theme, how often do you optimize your website? When was the last time you made modifications to the website? Don’t worry, Zuma Technology is here to help! Optimizing your entire website is no small UK feat, however, we have 3 changes you can make right now to your website in less than 30 minutes to assist in ranking higher on the Organic side of search.
The local web is a growing ecosystem of online media channels collectively driving local awareness and sales to small and medium size businesses; with over 73% of online search activity related to local content. How optimized is your website for local search? In our latest blog post, Zuma Technology will provide some fresh tips in effectively optimizing a website for local search.