Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right?

There are many articles that describe the best social media engagement techniques, but buying followers is not one of them. Paid followers on Twitter or likes on Facebook may seem attractive as it is meant to give viewers the impression that your business is popular. There is a belief that having high amounts of likes and follows on social media websites will give your business additional credibility. The truth is that there are side effects of these services that may work against you in the long run.